Barnes and Noble Conceptual Advertising Campaign

During my sophomore year (Fall 2025), I created a conceptual advertising campaign for Barnes & Noble, targeting Gen Z and young millennials. The objective was to reposition reading as an immersive, emotionally engaging experience and encourage younger audiences to reconnect with physical books.

This individual project included a series of print and digital ads, conceptual merchandise, and an interactive campaign element. I was responsible for the full creative process, including concept development, copywriting, and visual design. I used Adobe Photoshop, Illustrator, and Wix to execute and present the campaign, applying skills in creative strategy, branding, visual storytelling, and typography.

Through this experience, I learned the importance of aligning strong visuals with clear audience insight and strategic messaging to create more impactful advertising.